Polish market is now the fastest developing and most attractive in Europe. The forecasted growth rate is set to rise up to 7% in 2017 and continue to grow in the coming years. It is caused not only by a huge increase in the consumption of wine, but also a strengthening of the trend of premiumisation - Poles are increasingly willing to go for more expensive, exclusive wine. According to the conducted surveys, consumers choose in 97% quality of the product, not only a price.
The scale of growth over the past 10 years is illustrated by the graphs below.
The market is worth over PLN 5billions already, but the potential exceeds its present value several times. There are more and more wineries and companies involved in the production and distribution of wine.
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